Camp Faygo was a blast to bring to life, blending a "refreshingly retro" aesthetic with a full-scale 360° rollout. We captured the nostalgia of summer camp through billboards, catchy radio earworms, event pop-ups, and an immersive 8-bit digital summer cap at campfaygo.com. By pairing vintage charm with interactive games and giveaways, the campaign turned a legacy brand into a summer destination.