Alongside founder Dayne Bartscht, we’ve spent the last few years defining the visual story of Ferndale Project. As the experimental "flavor lab" of Eastern Market Brewing Co., they needed a brand identity that felt as adventurous as their recipes.

We landed on birds, the perfect metaphor. Coming in all colors, shapes, and sizes. This vibrant motif isn't just for shelf appeal; it represents their inclusive LGBTQ+ community, ensuring that everyone and their taste buds are represented in the cooler.